Ownership isn’t just fading—it’s being actively erased. From software to streaming services to even car features, companies are shifting to a subscription model where you pay forever but never truly own anything.

Technology used to be an experience, a ritual that made it feel special. You had to wait for your favorite show each week, physically go to a store for a new game, or anticipate a Netflix DVD in the mail. Now, with everything instantly available, we've lost that sense of excitement and effort.